Advantages and Disadvantages of A/B Testing

As of recent, there is quite of bit of information online about A/B testing. Since A/B testing has both advantages and disadvantages, it is essential that people do their homework first to see if it can accommodate their specific needs. So, for those of you who want to know more about how this type of testing should or should not be used in their web design and development, here are some of the advantages and disadvantages that can assist you in making an informed decision.

Advantages to Using A/B Testing

Compares Present version and New Proposed Version of Your site

As reference above, there are some advantages to using this type of testing. One of the more notable involves testing out 2 versions of the site to see which one of the versions performs best. In some cases, the version that the designer tests first may include innovative ideas that can either completely revolutionize your site and increase your profits. Or, the new version that you choose may completely ruin your chances of making any money at all. Either way, you can run 2 versions simultaneously to see if the new proposed modifications to the site should be made live or dropped from the proposal.

Results in Controlled Environment

The test results from the site can be performed in a controlled environment. Since the timing of the testing of each version can make a major difference in the results, it is essential that the time and other factors be in a controlled environment. This is one of the benefits of this type of testing. For instance, both versions of the site can be run at the same time using the same target audience. Therefore, the results are more dependable. Without A/B testing, the results of the testing can be affected by a wide variety of outside and different variables.

Disadvantages to Using A/B testing

Time and Resources Needed to Set-up of the Different Versions

In many cases, this type of testing can idea for a site owner. However, it is important to note that there are some drawbacks that can affect when and how this testing is used. One of the most common problems in using this type of testing involves the time and resources needed. Unfortunately, because it takes more time to set-up the different scenarios used, this kind of testing can be very costly to the budget. Also, it normally takes more resources to completing these testing plans because of the changes that need to be made.