When it comes to the fashion industry, there are always new brands that are trying to make it big. Designers and industrialist from all over the world keep coming to the world’s top fashion destination with the hope of getting their designs noticed. Nowadays, it is not just the fashion runways that matter, but also how well a brand can do in an online space. Brands are always trying to surpass one another and appeal to the ordinary people. Fabletics is one such brand that has broken the mold and emerged as one of the top online marketplaces for activewear and loungewear. Fabletics first started putting out their clothing in 2013 and since then has grown massively be become one of the biggest of its kind. The company was founded by Don Ressler, Adam Goldenberg, and Kate Hudson. Today, the brand is trying to get in more celebrities to design their lines of clothing to put out under the name of the brand. Demi Lovato is one artist who has worked with Fabletics, coming out with her line of clothing.
Celebrity designers are not the only reason why Fabletics has been doing so well. In every facet, the brand has been different and has always implemented new ideas to make their name stand out from the crowd. Fabletics is currently one of the few clothing brands that function with a membership system. Customers who want to buy from the brand are required to register with them and opt in for a membership plan. This plan allows them to receive a certain amount of activewear sets per month depending on how many the customer wishes to receive. The brand also updates their clothing every month so that their customers always have new options to choose from. This has helped the brand incredibly and has helped them retain their customers and also attract new ones. The brand believes in convenience and offers their customers just that.It is convenient to shop online and more so to have it given to you every month without much effort.
The brand has always worked around strong marketing strategies that have been devised as a result of marketing strategy. Because of this, the company has always implemented things that they know for sure will work, and customer reviews were one of them. Fabletics knows that one of the main things that customers look for when buying things online is customer reviews. If another person has bought this product and has good things to say about it, the chances of others buying it are a lot greater. Because of this, the site has implemented a review system, which has worked out brilliantly for them. People often refer to these as a source to see whether or not the items that they are looking to buy are really what they are going to get or not.
Today, Fabletics has grown beyond what anyone could have ever imagined and is a multi million dollar company currently in the fashion industry.