Doe Deere and The Evolution of The Lime Crime

Doe Deere is the founder of The Lime Crime Makeup line. She is a believer in making your dreams come true, and she knows that if you want to do something, you should stop at nothing to make it happen. Living in Russia until she was 17, she then relocated to New York City for a number of years, and is currently living in Los Angeles.

Doe likes to dream big, and has true ambition. She knows that nothing comes without hard work, and she is willing to put in the hard work as well as the time needed in order to achieve her goals.

As a child, Doe Deere dreamed of being a musician, and she did that upon moving to New York. This opened doors to the business world, teaching her marketing skills and appreciation of her customer base. Feeling that she had more of an entrepreneur, she then turned to her other love, makeup. Doe has a strong love for bold, striking colors and loud, expressive statements. This is what The Lime Crime is based upon. It stresses the idea of being unique, and not to be afraid to show the world who you are and what you love.

Doe met he husband when they were both musicians in New York. They learned the business and career concepts together, and learned to work well in the industry. During that time, Doe learned to be true to herself. As a child, she always felt a little out of place, but then learned that it was the opposite. She had her place in the world, it was was different from what others had.

Because she gravitated toward the bright and unusual colors, makeup was impossible for Doe to find, since at the time the natural look was all the hype. She refused to let the crowd dictate what she should look like or wear, so she created her own makeup line, and thus began the Lime Crime. So many women gravitated toward the same thing she did, and that’s how her company became profitable.

Doe Deere feels that makeup give her the freedom to be expressive and to speak her mind, and she encourages others to do the same.

Follow Doe Deere on Twitter.


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